|
Our Approach:
Workshop setup
Practical examples &
Case studies
Skill building exercises
Interactive learning
ENJOYABLE!
Date:
(TBD)
Venue & Fees:
5-Star Hotel
KD ----- Per Participant
Who Should Attend?
This course is
particularly useful for those responsible for service
quality in both the private and the public sectors. All
personnel providing any form of service whether to internal
or external customers will benefit from this workshop. |
Towards Customer-Focused Organization
Creating
service culture has to address two elements: the processes and the
people. Processes must be designed with customer focus and people
must be qualified and willing to provide optimal service. The
optimal service is a service delivered with quality and care.
All quality
standards (e.g. ISO 9001, Service First) and excellence models (e.g.
BNQA, EFQM) emphasize the paramount importance of capturing the voice of
the customer (VOC) upstream and downstream; upstream is when designing
the products/services, and downstream is after the delivery of the
products/services. This workshop provides you with the tools to obtain
and maintain optimal service to your internal and external clients.
Workshop
Objective:
1. Build
required knowledge to turn your organization to a customer-focused
business.
2. Build
the required skills to capture the voice of customer upstream and
downstream.
3. Utilize
quality functional deployment (QFD), surveys, focus groups, and
undercover customers to capture the clients’ needs and requirements.
Workshop
Overview:
|
CUSTOMER-FOCUSED QUALITY |
-
Attributes of customer-focused organizations
-
Customer & stakeholder satisfaction and loyalty
-
Internal and external customers
-
Customer-supplier value chain
-
Service level agreements (SLA)
-
AT&T customer-model
|
|
CUSTOMER IN QUALITY AND EXCELLENCE MODELS |
-
ISO 9001 QMS
-
The Service First British Model
-
The European and US Models
-
The Balanced Score Card (BSC)
-
The Business Process Reengineering (BPR)
|
|
CAPTURING THE VOICE OF THE CUSTORMER (VOC) |
|
|
 |